A Report On Woolworths And Woolworths - 1674 Words

Introduction: Australia has many major grocery chains such as Woolworths, Coles, Aldi, Costco and so on. Especially, Woolworths limited as a largest major grocery chains in Australia. The supermarket industry in Australia is duopoly as Woolworths and Coles are occupying more than 70 per cent market share in Australia (Roy Morgan Research 2016). Woolworths has 961 stores around the Australia and the employees of Woolworths are 111000 who support the operation of Woolworths together (Woolworths Limited 2016). It has 37.3 per cent market shares in Australia. However, it has been decreased from 38.5 percent market shares to this 37.3 percent market shares (Roy Morgan Research 2016). Therefore, this report will analyze this company with Porter’s five force and SWOT and then give a recommendations for future strategy. Methods These materials will come from website of Woolworths and nearest news about supermarket in Australia. Also, the resources can be journals about this company and the strategies. Researching about these information and combine them to make a report about the condition of Woolworths in Australia. Analysis with Porter’s five forces This part will using Porter’s five forces to analyze Woolworths in the grocery industry. The five forces are threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitutes and competitive rivalry among existing firms (Ives Learmonth 1984, p. 1194). 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